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Cool music shoes brand product orders will be autumn 2011 splendid opening by slary
According to media reports related information, April 10, 2011, in the beautiful Bay Holiday Inn Sea good, cool music shoes brand product orders will be autumn 2011 splendid opening of Shoes Co., Ltd. Jinjiang cool music together members of the company chairman Lin Tong And dealers from across the country, agents attended the event.
In the past the year 2010, children’s shoes industry continues to mature, the market competition, have each shoe with high profile, open up with their own battle, “relive” the situation continue to unfold, who is the final winner, is still As announced in the … … children’s shoes on the market a wonderful, cool music also captures this shoe spring shoes stocks, the market environment in the dispute come to the fore, and achieved certain results, the brand has been further Improved. So in the new 2011, what cool new attitude will be happy to meet new journey coming? “Cool music brand since its inception the company has accumulated a company should have the soft power and hard power. Therefore, this year, we have set up most of the system of corporate governance structure, made ??up my mind to the development, production, marketing services There is an obvious upgrade. Only then will we come to the fore in the industry. “
Cool Music Shoes Ltd chairman Lin Tong said in ordering the case.Turning to 2011, in the specific development of Cool Music direction footwear, footwear, general manager of cool music from the three aspects of the development of specific ideas:
Line of thinking: the height of television advertising to enhance brand
“With further heating up the children’s market, I believe that children’s shoes will soon usher in a new wave of market improvement, we will fully grasp the wave of this wave of opportunities to enhance, through the powerful visual media to capture the brand’s highest point of delivery into the The first leading brand of children’s shoes. After all, the brand only with a certain height in order to have the brand value, and can be well into the excellent distribution channels. Therefore, the company will vigorously this year, the brand promotion, as agents create a more competitive brand sales environment. “general manager said.
Second thoughts: The key to success as a brand channel
Well-known, brand competition is a complicated competition system, which includes product development, price, quality, the company’s management team, etc. However, its performance is concentrated on one point, that is, winning channels, without a good channel no sound channels, more systematic advantages and disadvantages will be channels of consumption of Yi to do.
An agent, and its products through several hands to complete the sale of hundreds of retailers, each agent structure of the hands of retailers are different. Some agents are 100% hand retail stores, specifically the Office. Some retailers in the hands of the vast majority of agents approved bulk retail. There are also some agents are shopping retailers hand post room, shops, single door counter, part of the bulk organic composition award. The composition of different for different brands, will produce different results. Thus, the existence of this situation, cool music channel brand is the brand always the key to winning this business philosophy, dedicated to shaping the ideal channel mode: single cosmetic counter + + in some shopping malls specifically the strength of the second installment of the Office and some scattered approved shop combined. According to general manager of Cool Music brand frankly, “Only then can we have both the brand image but also the amount.”
Three ideas: the image of the EU as a breakthrough brand
The development of brand strategy, brand image projects, is the most crucial step forward. Cool music for the brand in 2011 shaped the image of engineering, general manager talked about: “This year our new flat POP image and the image of the new shop decoration has been done the new adjustment, this year we will make full use of the image of Jia Yunzhe the same time, stalls will also be effective for rectification, the rectification section includes: lighting, shelf applications, flat POP replacement. For the retailer, we will try to ask them to cool music that we decorated the door of the first, the image of the wall and indoor POP and so, after all shops promote the brand image is the most direct tool. “
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Article Source: http://www.earticlesonline.com/Article/Cool-music-shoes-brand-product-orders-will-be-autumn-2011-splendid-opening/1071335
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